Client: Live Nation Entertainment
Role: Creative Director
Campaign: National Concert Week
Design concepts built around National Concert Week. Treatment applied ties into existing branding and is scalable to multiple formats.
Client: Apple, Guitar Center
Campaign: Apple Store
At Guitar Center, we worked with Apple to create an online shopping experience directed toward musicians. Based on the product assortment, we developed a wireframe based around a series of lifestyle images which showed the products in use. The photos led each section and helped tell the story.