Art Direction

Client: Live Nation Entertainment

Role: Creative Brand Director

Live music brings people together. As Creative Brand Director for Live Nation, I created a campaign focused on the human connection made at live events. Thousands of people, united by a common love for music, coming together to experience something amazing. We set out to capture these amazing moments and ended up with some magical shots to use in promo materials.


Client: Guitar Center/Musician’s Friend

Role: Creative Director

In a retail environment, the promotional calendar dictates everything. Over the years I have developed hundreds of creative campaigns around product releases, seasonal/holiday strategies, monthly themes, brand identity and more. Each of these campaigns require careful planning, a thorough understanding of the theme and a watchful eye to stay on brand. Here are a few of the visual campaigns I’ve directed.